Audience First

The Canvas.

The worksheet for building from an audience.

Three phases. Three columns.

One truth, and everything bends towards it: retention.

The Lean Canvas started from a problem and a solution. This one starts from an audience and a signal. Nine blocks, three phases, one question that settles everything: do they come back?

The canvas

The instrument

The Audience First Canvas

Unlock the canvas

Leave your email to open the canvas, navigate it step by step, then print it, grab your post-its and markers, and fill it in.

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Nine blocks · three phases · Foundation, Signal, Model

Build from an audience

The best ventures aren't invented.
They are revealed.

Leave your email. Get the canvas, the white papers, and each new signal as we build Audience First in the open.

Audience First Toon Vanagt and Olivier Verbeke audiencefirst.ai